Why cold emailing Is still the best B2B sales channel

A recent survey of B2B sales professionals has revealed that cold emailing remains the most effective method of reaching out to potential clients. According to the survey, more than 75% of B2B salespeople view cold emailing as an effective tool, with more than half saying that it generates a higher response rate than any other sales channel. Other sales channels that were ranked highly in the survey included LinkedIn, referrals, and event marketing. The survey also found that personalization is key to the success of cold emailing, with personalized subject lines and personalized content in the body of the email resulting in higher response rates. Overall, the survey highlights the continued importance of email as a sales channel, and the importance of tailoring communications to individual clients in order to maximize effectiveness.