The 6 Essential B2B Sales Funnel Stages

This article from RAIN Group discusses the stages of the B2B sales funnel and offers advice on how to effectively move prospects through each stage.

Key points include:

• Awareness: Focus on creating a strong first impression and establishing credibility with prospects.
• Interest: Use consultative selling techniques to uncover needs and build a relationship with the prospect.
• Intent: Offer customized solutions and use social proof to build confidence in your offering.
• Evaluation: Help the prospect understand the value of your offering and address any objections they may have.
• Decision: Continue to build a relationship with the prospect and provide support throughout the decision-making process.