How to Create Content That Converts for the B2B Sales Funnel

The article discusses how to create content that effectively converts for the B2B sales funnel. It highlights the importance of understanding the buyer personas, mapping the content to the sales funnel, and creating content that addresses the needs and challenges of the target audience at each stage of the funnel. The article also provides tips on creating engaging content formats, such as case studies, whitepapers, and webinars, and measuring the effectiveness of the content through metrics like click-through rates, engagement rates, and conversion rates.