Trends

In the world of B2B e-commerce, digital sales funnels have become a vital tool for businesses looking to attract, engage, and convert potential customers online. This article from Digital Commerce […]

The Forbes Business Development Council has highlighted five warning signs that a company’s value proposition may be weak, and provided advice on how to address the issue. The first warning sign is a lack of differentiation, where a company’s offering is too similar to competitors’. The second warning sign is a focus on features rather than benefits. The third warning sign is a lack of customer-centricity, where a company is too focused on its own needs and not enough on its customers’. The fourth warning sign is a lack of clarity, where the value proposition is not communicated clearly and concisely. The fifth warning sign is a lack of relevance, where the value proposition does not speak to the specific needs and pain points of the target audience. The article offers actionable advice on how to address each of these warning signs and strengthen a company’s value proposition.

The Forbes Business Development Council has highlighted five warning signs that a company’s value proposition may be weak, and provided advice on how to address the issue. The first warning […]

According to research firm NPD Group, U.S. B2B tech sales are predicted to decline in 2023, but recover and increase in 2024. The decline is attributed to global supply chain […]

This article from HubSpot outlines the five tiers of B2B funnel optimization to help businesses attract, engage, and convert leads into loyal customers. The five tiers are: identifying the target […]

Provides tips and strategies for small and medium-sized enterprises (SMEs) to improve their sales prospecting efforts. The author emphasizes the importance of creating a targeted and well-researched prospect list, using […]

Discusses the emerging trends in B2B sales prospecting. The author highlights the importance of personalization and relevance in outreach, as well as the need to leverage various channels and data […]

Account management is an essential part of any business that relies on building long-term relationships with customers. Effective account management requires a solid understanding of each customer’s needs and preferences, […]

In a down economy, businesses tend to cut back on marketing budgets, but this can actually be a prime time to ramp up B2B lead generation efforts. First, in a […]

The author argues that hybrid sales models that combine digital and in-person interactions will become the norm in B2B sales within the next few years. The article explains that the […]