B2B Sales Culture Must Change to Make the Most of Digital Tools

In the era of digitalization, many B2B companies are still slow to implement digital tools in their sales processes. However, according to a recent survey, B2B salespeople who use digital sales tools outperform their peers who don’t. To get the most out of these tools, companies need to shift their sales culture and mindset. They should encourage salespeople to embrace new technologies and data-driven approaches, and reward those who successfully integrate them into their workflow. The article also highlights the importance of collaboration between sales and marketing teams, as well as the need for regular training and upskilling to stay up to date with the latest trends and tools.