5 strategies B2B marketing and sales teams can bank on as markets tighten

The article discusses the importance of creating effective content that aligns with each stage of the sales funnel. It emphasizes the need to understand the audience and their pain points, and tailor the content accordingly. The author also suggests using a variety of formats, such as blog posts, videos, and case studies, to engage potential customers at different stages of the funnel. Finally, the article emphasizes the importance of tracking and analyzing the effectiveness of the content to continually improve and optimize the sales funnel.