These eight charts show how COVID-19 has changed B2B sales forever
Highlighting the impact of the COVID-19 pandemic on B2B sales. The article presents eight charts that illustrate how buyer behavior and sales practices have shifted during the pandemic, and what these changes mean for B2B companies. The charts show that B2B buyers are now more likely to use digital channels to research and purchase products, and that remote selling has become increasingly important. The article also highlights the importance of empathy and understanding in the sales process, as buyers navigate uncertain and challenging times. The article concludes by emphasizing the need for B2B companies to embrace digital transformation and adapt their sales strategies to the changing market conditions, in order to succeed in the post-pandemic world.
- Site: McKinsey & Company
- Author: Arnau Bages-Amat, Liz Harrison, Dennis Spillecke, and Jennifer Stanley