The Art of Sales: Mastering the Selling Process Specialization

The Art of Sales: Mastering the Selling Process is a Coursera course specialization that is comprised of four courses. The courses cover topics such as building a sales strategy, prospecting and lead generation, building relationships and identifying needs, and closing deals.

The first course, Building a Sales Strategy, covers how to create a sales plan, target potential customers, and develop a value proposition.

The second course, Prospecting and Lead Generation, discusses how to identify potential customers and develop a sales funnel, as well as how to qualify leads and build a prospect list.

The third course, Building Relationships and Identifying Needs, focuses on how to build relationships with customers, identify their needs, and provide solutions to their problems.

The fourth and final course, Closing Deals, covers how to present proposals and negotiate effectively, as well as how to close deals and manage objections.

Overall, this course specialization provides a comprehensive overview of the sales process and is designed to help individuals improve their sales skills and succeed in the field.