Studies

The article discusses 5 research-backed tips for increasing B2B sales, which are as follows: Focus on lead quality over lead quantity: Generating high-quality leads rather than just a large volume […]

The article discusses the results of a 2022 survey on B2B sales trends and strategies, including the impact of remote work on sales teams and the rise of hybrid selling. […]

In his Forbes article, Rod Berger discusses the role of digital channels in the world of B2B sales education and highlights the importance of community-building. He argues that digital channels […]

The article explores the use of peer-to-peer marketing to improve B2B sales, providing tips and tricks backed by data. The author emphasizes the importance of establishing trust with potential clients […]

According to a recent study by Spiceworks, videos are the most effective content format for B2B sales. The study found that videos were more engaging and memorable compared to other […]

Highlighting the impact of the COVID-19 pandemic on B2B sales. The article presents eight charts that illustrate how buyer behavior and sales practices have shifted during the pandemic, and what these changes mean for B2B companies. The charts show that B2B buyers are now more likely to use digital channels to research and purchase products, and that remote selling has become increasingly important. The article also highlights the importance of empathy and understanding in the sales process, as buyers navigate uncertain and challenging times. The article concludes by emphasizing the need for B2B companies to embrace digital transformation and adapt their sales strategies to the changing market conditions, in order to succeed in the post-pandemic world.