Three Ways B2B Sales Prospecting Will Evolve in 2023

Discusses the emerging trends in B2B sales prospecting. The author highlights the importance of personalization and relevance in outreach, as well as the need to leverage various channels and data sources to identify and target potential customers effectively. They suggest using account-based marketing strategies and AI-powered tools to improve lead generation and nurturing. The article also emphasizes the significance of building relationships with prospects and engaging in ongoing conversations to establish trust and credibility. Finally, the author discusses the role of analytics and measurement in assessing prospecting performance and identifying areas for improvement.