This Is the First Rule to Ensure a Successful Sales Funnel

The goal of a successful sales funnel is to move potential customers through various stages of awareness, interest, decision-making, and finally, purchasing. However, without a clear understanding of the target audience, a sales funnel may not be as effective. In this article from Inc., Amy Balliett discusses the importance of identifying the ideal customer and how to use that knowledge to create a successful sales funnel. She emphasizes the importance of putting the customer first and understanding their needs, pain points, and motivations in order to create an effective sales funnel that leads to higher conversion rates and increased revenue.