Hybrid B2B Sales Will Be The Norm By 2024. How To Embrace The Future Of Sales Now.

The author argues that hybrid sales models that combine digital and in-person interactions will become the norm in B2B sales within the next few years. The article explains that the COVID-19 pandemic has accelerated the shift towards hybrid sales models, as more B2B buyers have become accustomed to using digital channels to research and make purchases. The article provides several tips and best practices for businesses looking to embrace this shift and build effective hybrid sales models, including investing in digital tools and platforms that enable remote selling and collaboration, optimizing sales processes and workflows to support hybrid sales models, and building a culture of agility and adaptability that enables teams to respond to changing customer needs and market dynamics. The article also emphasizes the importance of investing in sales training and coaching to help sales reps develop the skills and capabilities needed to succeed in hybrid sales environments. Overall, the article offers valuable insights for businesses looking to stay ahead of the curve and embrace the future of B2B sales.