Opinions
Social Media Works for B2B Sales, Too
The article explores the benefits of social media for B2B sales and provides tips on how sales professionals can effectively leverage social media to engage with potential customers and build […]
B2B sales: Omnichannel everywhere, every time
This article by McKinsey explores the importance of omnichannel sales in the B2B industry. The authors explain that the rise of digital channels has led to a shift in buyer […]
Why is Big Data important for B2B sales?
This article discusses the importance of big data in B2B sales, highlighting how it can help companies make informed decisions and improve their sales strategies. Here are some key points: […]
B2B Sales Orgs Seeing Greater Revenue Growth With Data and Automation Despite Market Volatility
The article highlights the importance of data and automation in driving revenue growth for B2B sales organizations. The author suggests that by leveraging data and automation tools, sales teams can […]
Sales Teams Need to Stop Focusing on the Customer Funnel
The article argues that sales teams should shift their focus away from the traditional sales funnel and instead prioritize the entire customer journey. The author explains that the sales funnel […]
Follow the customer decision journey if you want B2B sales to grow
In this article, McKinsey & Company emphasizes the importance of understanding the B2B customer decision journey and its impact on sales growth. The customer decision journey includes four stages: initial […]
7 High-Quality B2B Sales Funnels Worth Studying
In this article, Autogrow highlights four B2B sales funnel case studies and examines the key takeaways from each one. These case studies demonstrate the importance of understanding your target audience, […]
Can AI help Oracle take on Salesforce to boost B2B sales?
The article discusses how Oracle is utilizing artificial intelligence (AI) to challenge Salesforce’s dominance in the customer relationship management (CRM) space and improve B2B sales. By using AI to analyze […]
There’s Still Time to Close Out Your 2022 B2B Sales Cycle on a High Note
The article discusses tips for closing out the B2B sales cycle on a high note at the end of the year. The author suggests focusing on providing value to customers, […]
This Is the First Rule to Ensure a Successful Sales Funnel
The goal of a successful sales funnel is to move potential customers through various stages of awareness, interest, decision-making, and finally, purchasing. However, without a clear understanding of the target […]