Can AI help Oracle take on Salesforce to boost B2B sales?

The article discusses how Oracle is utilizing artificial intelligence (AI) to challenge Salesforce’s dominance in the customer relationship management (CRM) space and improve B2B sales. By using AI to analyze customer data, Oracle hopes to personalize sales efforts, better understand customer needs, and improve the overall customer experience. With Salesforce currently holding a significant market share in CRM, Oracle’s adoption of AI may be critical to remaining competitive in the industry.