B2B sales funnels: Why your website is a gold mine for sales

The article from Clearbit’s blog discusses how website intent data can be used to improve B2B sales. Intent data provides insight into which companies are actively researching products or services in a particular industry or market segment, allowing sales teams to focus their efforts on the most promising leads. Here are some key takeaways from the article:

• Intent data is derived from tracking the online behavior of potential customers, such as which websites they visit, which pages they view, and how long they spend on each page.
• Intent data can be used to identify target accounts, which are companies that are likely to be interested in your product or service based on their online behavior.
• Sales teams can use intent data to personalize their outreach efforts, by tailoring their messaging to the specific needs and interests of each target account.
• Intent data can also be used to prioritize leads and allocate resources more effectively, by focusing on the leads that are most likely to convert.
• Finally, intent data can be used to improve the overall customer experience, by providing insights into the needs and preferences of potential customers that can be used to guide product development and marketing efforts.

Overall, intent data is a powerful tool for B2B sales teams that can help them target the right leads, personalize their outreach, and ultimately increase sales.